SEAT Westfield

Project Overview

Following the successful completion of numerous projects for Volkswagen Group UK we were asked to work on their subsidiary SEAT’s flagship retail store in Westfield – Shepherd’s Bush, which forms part of their move away from traditional car showrooms.

The design concept was inspired by SEAT’s Spanish heritage, with Gaudi-style mosaic tiles forming a communal seating area situated beneath an olive tree. Large elements of complex bespoke joinery and AV were used to create a space for customers already shopping in Westfield to discover the brand without the usual pressure of salespeople. The project also included a concierge desk by the lift lobby, a podium car display on the shopping concourse and a test drive centre office in the basement customer car park. The works were completed to a tight programme and within one of the busiest shopping centres in the UK.


Volkswagen Group UK


London W11


Green Room Design


  • Retail


  • Project Management
  • Cost Consultancy
  • Health & Safety (CDM)
"The store opened up the brand to a whole new generation of buyers"
Richard Harrison
Managing Director, SEAT UK

Other Projects We’ve Completed Include

ICON Outlet & Entertainment Space

63 Pall Mall

Farm Shop